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Hofitness App
UX.UI Case Study
About
Hofitness is a fitness app by personal trainer Hofit Mails.
Hofit owns an equipped fitness studio for women only. She used to contact her clients with Whatsapp app only,
and keeping track of trainees approving or canceling classes got complicated and not practical.
The App gives Hofit’s clients their own management of their weekly workout classes at the studio.
Along with permanent weekly classes, there is an option to join other classes,
to cancel classes and be added to a waiting list for a specific class.
Tracker Method
Each app user gets their personal dashboard, with tracking of their fitness journeys,
such as weight and body measurement timelines.
Challenge and community
As a part of a wholesome and healthy lifestyle, the apps keep track of daily steps
and water consumption, along with a daily fitness challenge by Hofit, keeping her trainees on their
toes, as they keep score in the challenge champion board.
What does the app offer?
Creating a workout routine, duo to individual plan
Personal Dashboard, incloding weight and measurement tracking
Notifications and reminders before classes begins
Research and Conclusions
In order to detail and characterize the app, we first needed to know what are the obstacles that stand in the way of most woman who wants to keep a routine workout schedule.
We’ve sent a survey (in hebrew) by Google forms to 46 female participants. Some of the participants were former or present Hofit’s trainees, some have never visited the studio.
Survey insights
The first part of the survey included questions about training routine:
The second part of the survey included questions about digital appearance and personal needs:
Conclusions
The survey was conducted to understand users preferences for fitness apps. The majority of the respondents were constant trainers
with ages around 25-45, most of them digitally fluent and control high english level. The survey results showed that most users prefer
fitness and weight tracker apps. Overall, the survey suggests that a fitness app with a focus on tracking progress and incorporating
gamification elements could be highly appealing to this demographic.
Competitive Analysis
After conducting thorough the familaier fitness booking apps in israel, none of them met the specific needs and preferences of Hofit,
Who wanted to create a personalized space for each trainer while effectively monitoring their fitness progress.
Personas
Name: Shani Navon
Age: 37
Occupation: Project Manager
Status: Married with two children (ages 4 and 6)
Background:
Shani is a busy working mom with a demanding career . She values her health and fitness but finds it hard to prioritize exercise with her busy schedule. Shani is driven and ambitious,
with a strong work ethic and a desire to succeed in all areas of her life.
Name: Neta Duani
Age: 25
Occupation: B.A Communication student
Status: Single
Background:
Neta is a full-time student and working part time. She enjoys taking advantage of all the fitness opportunities around her.
She is highly motivated and always looking for ways to improve herself.
Navigation Architecture
Low fidelity wireframes
Sign up (first time)
Low fidelity wireframes
Signed in
Style Guide
After examining a variety of fitness apps, the choesen visual line was minimal, bright, clean and
intuitive interface that allows them to focus on their fitness goals without distractions.
Color Palate
The main goal was highligting the color represents Hofit and the studio to create a strong brand identity,
while using white and gray backgrounds to maintain a clean and minimalist look that enhances the app's usability.
Typography
Open Sans Condensed was chosen for its clean and modern aesthetic
that enhances readability and creates a professional impression.
Bottons
Highlighted in primary color, allowing easy navigation and intuitive use
Ui Kit
To ensure consistency and visual coherence, the app icons are recognizable outlined symbols.
The four main classes in the studio were represented by tailor-made fitness icons.
Also, As a fitness tracker app, the design includes statistics elements, helps the users track their progress,
stay motivated, and quickly understand their fitness journey.
UI Design
Time to make this app look fit!
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