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shilav.co.il
Website Redesign
Disclosure: In this project, my role was creative supervision rather than a designer.
I've consulted and worked collaboratively with the development and UX.UI team to ensure the successful execution of the project.
About
Shilav, the largest and leading chain of stores for babies and children in Israel, launched a new website in 2022.
Being one of the early entrants into the digital appearance, the oldest website featured a simpler layout, limited functionality, and less interactive elements compared to contemporary standards.
The previous website faced several customer complaints regarding a frustrating purchase experience, billing errors, and
a confusing interface.
In response, the new design aimed to address these issues, First of all by implementing a new CRM interface and creating a user experience that captures the innovation and excitement synonymous with Shilav. The primary objective was to enhance usability, streamline the purchasing process, and ensure that customers enjoy a seamless and intuitive website interaction.
Old Website Design
Competitive Analysis
Key competitors in the e-commerce baby supply sector include established brands and emerging players across
various market segments.
The main goal to assess not only the baby supply sector but also the strategies employed by popular brands in the
e-commerce world. As in the familiar baby chains in Israel, It's quite clear that most of them are falling behind when it comes to their digital appearance.
Conclusions
By understanding the strengths and weaknesses of the competitors, opportunities arise to stand out and provide exceptional value to customers. The key lies in a commitment to continuous improvement and innovation, ensuring a digital presence that surpasses industry standards. With a strategic focus on delivering superior products and an engaging digital experience, Shilav is poised to establish itself as the leader in the baby products market.
Style Guide
The new design of the website will embrace a comprehensive design system By shilav's branches' design and colors. This design system will provide a cohesive visual language, ensuring consistency across all website elements. Adhering to the established guidelines outlined in the brand book, the website's aesthetics, typography, color palette, and overall layout will harmoniously reflect the brand's identity. This approach will enhance the user experience, reinforce brand recognition, and create a memorable online presence.
Color Palate
The main goal was highligting the color represents Hofit and the studio to create a strong brand identity,
while using white and gray backgrounds to maintain a clean and minimalist look that enhances the app's usability.
Typography
Assistant is a thoughtful choice for website design as it exudes a sense of professionalism, clarity, and modernity, in Hebrew and English.
Ui Kit
The visual assets include a harmonious fusion of doodles and outlined and filled buttons, while capturing the joyful spirit of childhood and upholding a contemporary and user-centric design approach.
UI Design
A new website is born
Thank You
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